OOHH & What's a CRM!!!!!!!

Customer relationship management (CRM) creates a comprehensive picture of customer needs, expectations and behaviors by analyzing information from every customer transaction.

CRM creates the customer intelligence necessary to develop customer relationships!!!!!!!!!!

there are three basic aspects that can be implemented in isolation.

1. Operational: provide support to "front ofice" business processes as sales, marketing & services.

2. Collaborative:covers the direct interaction with customers.

3. Analytical: make usable the data for a variety of purposes.

The purpose of CRM software is to manage the customer through the entire lifecycle from prospect to qualified opportunity to order.

CRM software automates many of the needs of Marketing, Sales and Support users, such as Telephony, or the ability to conduct phone calls and manage call data, and tools to capture, share and manage automated alerts on lead data as it passes through the sales pipeline.

relations and grow revenues by creating more sales, and losing fewer customers.