E-COMMERCE!!

B2C Business to customer: Offer things to the final consumer, is the typical internet store!! select the products adding them to a cart and are paid with credit card!

Example: www.abercrombie.com is the official site of the brand, there you find the possibility of viewing new collections, and also change all the colors and mix them in a very interactive way, this allow customers to find an specific product size it and buy it, is like having the store in your computer screen. they give you a shopping bag!!!

B2B Business to Business: Alibaba is the greater example of a B2B, is a portal in which you can buy not only raw materials from china, but others specialized china products. B2B facilitates access to every entrerprise with out going to the place!!!

Example: www.alibaba.com it is great surfing though that web they place the entreprise you are looking for and the sector you are looking for, many of that companies started with out paying and give them a trust pass this is like a certificate given to the companies which permits to locate them and have reliable information of them.

G2C: is kind of e-business example in which citizens use internet to connect with government!

Example: www.dian.com.co is the duties and tax entity which allow citizens to pay their taxes.

C2C: Ebay is a place in which you as a consumer can reach other consumers!

Example: www.metrocuadrado.com is a real state portal in which consumers contact with other consumers to sell their houses or apartments.

P2P: Peer to Peer; allow users to share folders in between with out any intermediaries. NAPSTER, EMULE & ARES!

Example: Bitcomet is a torrent which uses a interchange protocol designes to interchange, the great thing of bitTorrent is that when many people is downloading some speceific folder insted of slowering it make it quicker, each node contributes to the distribution of the folder

whaT are html & xml??

HTML III

W3C is an institution which collect all the internet protocol standards, it is managed by Tim Berners-LEE

XML

Extensible Markup Language (XML) is a simple, very flexible text format derived from SGML (ISO 8879). Originally designed to meet the challenges of large-scale electronic publishing, XML is also playing an increasingly important role in the exchange of a wide variety of data on the Web and elsewhere.

The Main Difference Between XML and HTML
XML was designed to carry data.

XML is not a replacement for HTML.XML and HTML were designed with different goals:
XML was designed to describe data and to focus on what data is.HTML was designed to display data and to focus on how data looks.
HTML is about displaying information, while XML is about describing information.

XML was not designed to DO anything.

XML was created to structure, store and to send information.

XML is not a replacement for HTML.
In future Web development it is most likely that XML will be used to describe the data, while HTML will be used to format and display the same data.

XML is a cross-platform, software and hardware independent tool for transmitting information.

XML will be as important to the future of the Web as HTML has been to the foundation of the Web and that XML will be the most common tool for all data manipulation and data transmission.

INTERNET FIRST STEPS!!

Lick was a guy who desinged networks, he gave great contribution to the actual network!!
Lick was asked to join ARPA (advanced research project agency).
1966 lawrence create ARPANET I conmutation packages.
1969 ARPANET II 22 computers conected.
1980 tcp/ip standard internet protocol.
1983 due to the growt of ARPANET users separetes into MILNET, also it appeared two new applications: TELNET allows to conect between pc's and use their programs, FTP is a technology that allows to upload and download information!!!
1989 Tim Berners-Lee created the HTML (Hyper text Markup language) way to unify information on the web.
1990 the core of internet was of 21 nodes and 46 mbps., about 50000 net conected arround the world.
1993 first grafic navigator MOSAIC
1994 First comercial use NETSCAPE

URL (uniform resource locator) names are translated into IP Address, which are numbers of 32 bits, separed into 4 parts, start from 232 address, 4000 millions!!

DMS domain main servers!!

INTERNET 2.0!!!! find more than 4000 million of addresses it's separed into 6 parts!!

HTTP (Hyper Text Transform Protocol) give the way of comunicating with the server if there is a protocol secure must stand an "s" at the end.

SMTP
POP using mail protocols!!! connect to e mails bringing the information from the mail box, to your outlook which is an aplication stored in your pc!!
IMAP II
SSL (SECURE SOCKET LAYER) way to encript information, it is fundamental to garantiee the e-commerce and secure payments through the web!!

PING allows you now if the server is busy!!

UKAKEA & Zylab Case Studies!!!

UKAKEA UK Atomic Energy Authority!!!
the main task is to mantain the documents which are of public interest!!!


Every single piece of information must be available in the future because people pass throught but organizations maintain!

The nuclear sector and its new regulations are encouraging the demand of complete information systems!
As a public organization with base in the european union, must present a public offer!!!

Pilot program showing the benefits was made in the human resources department which used greatest amount of information. the pilot progam show success!!!

Zylab create a system of electronic storage which remains in three aspects!!!

• sistem must be able to store & retrieve at great speed documets in every language


• every memeber of legal team must be able to find document on line from every place of the world and have complete accesibility to them.


• every kind of project, like mergers and adquisitions, need a simple sistem for the creation, access and storage in a extense group of archives..

TRENDS IN ELECTRONIC DOCUMENT STRUCTURES

Away from the management of static documents toward complex, compound documents.
Complex, compound documents at the far end of the continuum, however, exhibit none of the above characteristics. They are not tied to one application or platform; they are dynamic, constantly in a process of change; and they are "intelligent", carrying information about their content and structure.

Object-oriented architectures, where information is contained in objects— units of information of a finer granularity than traditional documents in this new object-oriented conceptualization are considered to be containers of a wide variety of information, rather than single flat files or blobs. Instead, they are simply a collection of pointers to external elements that are dynamically assembled as they are retrieved.


The resulting compound documents can be delivered as one of two types:
1) pre-specified documents that are constructed in the same way each time;

2) virtual documents that are assembled for a specific purpose, that exist temporarily, and which may change from one viewing to another.

DMS??? WHAT???

Well, DMS are document manage systems!!!!

the explanation--------->>

80% of corporate information resides in documents!!!!
Document management is the automated control of electronic documents from initial creation to final archiving.

Greater control over the production, storage, and distribution of documents, yielding greater efficiencies in the ability to reuse information, to control a document through a workflow process, and to reduce product cycle times.

2 classes of document management:
1) management of fixed images of pages.
2) management of editable documents, such as word processing files
and spreadsheets.

These two classes differ largely in the fact that images are static, while editable documents are dynamic and changing.

It is important to note that document management is not yet a single technology, but several.

The major challenge at this time is the integration of several software packages alliances and creating common standards to provide an open approach to the technologies.

ELEMENTS OF (DMS)

Underlying infrastructure: Interconnected by LANs and/or WANs. It must have characteristics such as network operating system independence, file format independence, location independence, long file names, and link tracking.

Authoring: support document creation.

Workflow: coordination of tasks, data, and people to make a business process more efficient, effective, and adaptable to change. The path of a particular document is determined by the document type. It supports functions such as authoring, revising, routing, commentary, approval, conditional branching, and the establishment of deadlines and milestones.

Storage: The core of the DMS is the database and search engines supporting storage and retrieval of documents DMSs are moving toward object-oriented databases.

Library services: refer to document control mechanisms such as checkin, checkout, audit trail, protection/security, and version control.

Presentation/distribution services: Presentation and distribution concerns the form and manner in which users are provided with information. DMSs should allow "multipurposing" where information can be distributed in different formats, such as viewed on a network

marketing functionality tool & main functionality of sales force!!

sales force demo!!!

Sales force management systems are information sistems used in marketing and management that automate some sales and sales management functions. They are frequently combined with a marketing information system, in which case they are often called CRM systems.
Sales Force Automation Systems (SFA), typically a part of a company’s CRM system, is a system that automatically records all the stages in a sales process.

Sales force give the possibility of exchaging info by demand, manage customer relations, make marketing analysis and encourage innovation!!!!

it is easy to use, easy to personalize!!!

personalization is the key issue to help organizations evolve is a union of thousand of entreprises gathered toguether in the unique and most complete plataform on demand in the sector!!!

START UNDERSTANDING CUSTOMER ISSUES!!!

CRM start up as an enterprise business strategy must proceed with the evaluation and selection of enabling technologies they might be flexible enough to meet changing business requirements, it must also develop specific goals and objectives to drive the initial project. There are key metrics for evaluating business-related customer issues and
Expectations:

1. Customer Profitability Analysis:
How profitable customers are? and determine if these levels are acceptable, if it is lower than-expected or declining, customer profitability levels may want to focus first in CRM initiatives on increasing the value that customers are bring to the organization.

2. Customer Attrition Analysis:
Increasing attrition of customer base? Metrics should be used to monitor
the percentage of customers leaving over time. When experiencing high levels of attrition or increasing attrition, may need to consider customer-retention initiatives as one of their key objectives. However, to develop an effective strategy, merely knowing that customers are leaving is not enough.

3. Lifetime Value Recognition Analysis:
Organization could be wrong in the way they maximize the value that customers are expected to bring over their lifetime or the length of their expected relationships. It is necessary to calculate lifetime value and analyze whether they are meeting the expectations of the value that customers are expected to provide.

4. Products per Customer/Household Analysis:
An increase in the number of products per customer or household can indicate increased revenue, but does not necessarily indicate increased profitability. It is critical that it analyzes the number and types of products per customer/household. By looking at the two in combination, can focus on marketing and cross-sell initiatives that will increase
the number of products per customer/household in ways that increase customer value.

5. Customer Satisfaction Analysis:
Without an understanding of customer satisfaction, CRM efforts can be overly focused on
Marketing and sales activities. Without enough attention to customer service, customer service initiatives can be misguided.
Customer satisfaction is an important metric that spans all channels and products and can help predict customer loyalty as well as define areas of service improvement. To determine customer satisfaction, is needed to ask customers how satisfied they are about the products, services and channels they use.

6. Customer Needs and Preference Analysis:
CRM is more likely to be successful if FSPs provide customers with what they want
and need. What products are customers interested in? What features, functions and options do they prefer? What channels do they expect to be able to do business through?
The data derived from a sort of questions can be analyzed in aggregate to determine general preferences and needs that can be addressed or the data can be looked at on a customer-by customer basis to develop an initiative based on customer.

7. Bottom Line:
To develop successful CRM initiatives, organizations must understand customers’ pain points as well as what their customers want. They can then develop initiatives that provide value to the customer.

OOHH & What's a CRM!!!!!!!

Customer relationship management (CRM) creates a comprehensive picture of customer needs, expectations and behaviors by analyzing information from every customer transaction.

CRM creates the customer intelligence necessary to develop customer relationships!!!!!!!!!!

there are three basic aspects that can be implemented in isolation.

1. Operational: provide support to "front ofice" business processes as sales, marketing & services.

2. Collaborative:covers the direct interaction with customers.

3. Analytical: make usable the data for a variety of purposes.

The purpose of CRM software is to manage the customer through the entire lifecycle from prospect to qualified opportunity to order.

CRM software automates many of the needs of Marketing, Sales and Support users, such as Telephony, or the ability to conduct phone calls and manage call data, and tools to capture, share and manage automated alerts on lead data as it passes through the sales pipeline.

relations and grow revenues by creating more sales, and losing fewer customers.

new tech homework

ander dice:
empiezo
ander dice:
1
^TOGO(=';'=)^!!!!!! dice:
dale
ander dice:
CRM Systems (Customer Relationship Management)
ander dice:
que es y explicacion
^TOGO(=';'=)^!!!!!! dice:
bn
ander dice:
2
ander dice:
de este articulo
ander dice:
http://www.crmgenootschap.nl/files/Gartner_CRM%20starts%20with%20understanding%20customer%20issues.pdf
ander dice:
sacar un resumen
ander dice:
y postearlo
^TOGO(=';'=)^!!!!!! dice:
bn
ander dice:
3
ander dice:
de esta demo
ander dice:
http://www.salesforce.com/es/index.jsp
ander dice:
verla
ander dice:
y decir lo que opinas
ander dice:
4
ander dice:
marketing funcionality tool
ander dice:
supongo que de salesfore
ander dice:
5
ander dice:
main funcionality de sales force e incribirse en ella
^TOGO(=';'=)^!!!!!! dice:
es lo primero q me dijiste
^TOGO(=';'=)^!!!!!! dice:
??
ander dice:
si
ander dice:
eso ya esta hecho
ander dice:
supongo que el lunes cuando vayamos
ander dice:
nos hara meternos ahi
ander dice:
y pulular por la web de

What is ERP!!

Sistems that allow companies to manage all the resouces they have!!!!!!!!!!!!!

Enterprise Resource Planning systems (ERPs) integrate all DATA!!!

AS WE SAID IN LAST POST!!! Acme creates software to integrate all data, but the data integrations is a process in which organizations are willing to focalice all processes.

A typical ERP system will use multiple components of computer software and hardware to achieve the integration.

DATABASES is a key ingredient of most ERP systems to store data for the various system modules.

Advantages

• Integration software applications
• Change how a product is made.
• Effective dates can be used to control when the switch over
• Security ERP to protect against both outsider crime

Disadvantages

• inadequate investment in ongoing training for involved personnel
• lack of corporate policy protecting the integrity of the data in the ERP systems and how it is used.
• Success depends on the skill and experience of the workforce, including training about how to make the system work correctly.
• Many companies cut costs by cutting training budgets.
• Privately owned small enterprises are often undercapitalized.
• Customization of the ERP software is limited.
• ERP systems can be very expensive to install often ranging from 30,000 to 500,000,000 for multinational companies.
• ERPs are often seen as too rigid and too difficult to adapt to the specific workflow and business process of some companies.
• Systems can be difficult to use.
• Once a system is established, switching costs are very high for any one of the partners (reducing flexibility and strategic control at the corporate level).
• Resistance in sharing sensitive internal information between departments can reduce the effectiveness of the software.

Data base!!!!

A database can be defined as a structured collection of data or records that is stored in a hardware. there are ways of the storage to be done, those are called database models, it exist 5 main data base models which are:

1. flat model. single or two dimensional array of data

2. hierarchical model. organized into a tree-like stucture, to keep records in a particular order.

3. relation model.

4. object database model

5 post-relational database model

To consider a collection of data a database it is necesary to have at least these properties: integrity, quality, access by a community of users, schema and query language!!!

APPLY IT FOR ACME!!

As Acme is a software company is really important to know how to manage data bases because their product is how to make information more viewable with softwares!!!

they develop the tool to make usable the databases in order to have more organized info!!!

IMPORTANCE OF IT!!!!!!!!!

Speed, accuracy and durability of data transfer, access, manipulation and storage to achieve a market advantage main reasons to start an IT investment.


Is important to focus on business needs and wants first!!!!!!

Two fundamental business goals that drive market impact.

1. enhancing worker productivity and its ability to drive operational efficiency. Cost savings internally. Lower price points can drive incremental sales while preserving product & service profit margin.


2. Advanced Business Intelligence, allow a company’s leadership to adjust quickly to market trends and conditions, acquire accurate and meaningful knowledge point indicators.


Is important to have adiscussion of the overall business goals. Once we have established the business level goals, we then focus on what dependencies exist in the various IT segments, decide that moving to a unified communications platform is a necessity to enhance Worker Productivity. Therefore we may need to invest in a core infrastructure upgrade to achieve the efficiency goals established.

wiki page!!!

"wiki means in hawaiian quick"

Is a website which allows visitors to add, remove and edit content, fact that make wikis and effective tool allowing to make links among any number of pages. the problems rely on the source credibility and are criticized for unreliable materials they held and also misleading content. wiki pages make final assumption of the goodness of people.

Is really important for users to do not trust as a primary source of information and also as a post users to publish reliable information, is a matter of trust and responsability!!

NEW TECH & IT!!!!

productivity & business intelligence

The term started when military and various industries in 70s started development of electronics computers & information teory. The military has historically driven research by providing motivation & funding for innovation in the field of mechanization and computing.

The growth and development of information and communication technologies (ICTs) has led to their wide diffusion and application, thus increasing their economic and social impact. The OECD undertakes a wide range of activities aimed at improving our understanding of how ICTs contribute to sustainable economic growth and social well-being and their role in the shift toward knowledge-based societies.

Knowledge based societies are the new tendency, because societies can not still rely on comparative advantages it is needed to improve in knowledge and new technologies are the perfect tool to improve, it is also needed to start preparing all the infrastructures to the wave technologies change because are those sort of changes to become real!!

MY CLASS AT FORO!!

THIS IS THE PLACE WHERE I STUDY IN PAMPLONA, IS A GREAT BUSINESS SCHOOL!!!!

SAN VICTORINO

“San Victorino es uno de aquellos lugares que nos enseñan que las ciudades son seres vivos, con alma, esperanzas y nostalgias, que sin pasado no tienen identidad y sin futuro no tienen sentido. Que combinan la memoria y el progreso y tienen un alma que habita sus calles, esquinas, monumentos, en sus construcciones anónimas y en las famosas, elementos que tienen valor simbólico que es patrimonio de todos, un patrimonio publico, que a todos nos pertenece y que para mantenerlo necesita que no olvidemos su historia”